California Healthcare News Masthead

California Healthcare News Reader Demographic Distribution

Welcome to the California Healthcare News Reader Demographic Distribution page! This is where you will see information about who receives the California Healthcare News.

The leftmost column shows the position classification of our readers. Positions in the Executive section are director and higher. Positions in the Managerial, Professional and Provider section are manager and lower and includes providers. Totals are summarized by industry and presented in the second through sixth columns and totaled in the seventh column.

We offer the web version of the California Healthcare News at no cost or obligation to everyone in this demographic in the State of California so encourage your associates to sign-up by visiting our subscribe page!

Reader Demographics as of January 2012
Position Classification Industry Classification
  Hospital Medical Clinic Other Provider Insurance Agency Insurance Company All Other Total
Executive
Chief 353 90 91 1 47 366 948
Operations 160 58 47   36 66 367
Finance 353 52 47   65 54 571
Medical Management 208 89 38   30 38 403
Marketing & Sales 216 36 62 5 69 111 499
Human Resources 252 40 27   25 35 379
Information Technology 31 5 7   5 7 55
Legal & Compliance 197 39 41   61 151 489
Education 9 1       368 378
Nursing 289 18 3   14 25 349
All Other 1,568 194 181 1 198 424 2,566
Total Executive 3,636 622 544 7 550 1,645 7,004
Managerial, Professional & Providers
Human Resources 759 102 66   69 139 1,135
Operations 3,062 808 557   581 900 5,908
Marketing and Sales 216 52 78   195 136 677
Finance 347 69 61   67 68 612
Information Technology 197 45 33   56 78 409
Practice Manager 69 26 27     18 140
Nurse Manager 212 9 4   22 20 267
NP/PA 70 34 11   2 8 125
Registered Nurse 482 54 28   3 56 623
Physician 60 9 4   2 10 85
OT/PT/SP 119 9 5   1 6 140
LVN/LPN 7 5 2       14
All Other Managerial and Professional 342 46 29   8 10 435
Total Mgrial, Professional & Providers 5,942 1,268 905   1,006 1,449 10,570
Grand Total 9,578 1,890 1,449 7 1,556 3,094 17,574