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Healthcare News Reader Demographic Distribution

Welcome to the Healthcare News Reader Demographic Distribution page!  This is where you will see information about who receives Healthcare News publications. As shown below, more than 258,000 healthcare leaders throughout the U.S. receive Healthcare News publications and our email announcements.

The leftmost column shows the position classification of our readers. Positions in the Executive section are director and higher. Positions in the Managerial & Professional section are generally exempt, manager and professional positions. Clinical positions are direct care providers. Totals are summarized by industry and presented in the second through seventh columns and totaled in the eighth column.

We offer the Healthcare News at no cost or obligation to everyone in this demographic.

Reader Demographics as of July 2018
Position Classification Industry Classification
  Hospital Medical Clinic Other Provider Insurance Company Consultants All Other Total
Executive
Chief 1,199 698 406 120 476 485 3,384
Operations 665 476 230 92 72 148 1,683
Finance 1,409 614 374 173 73 155 2,798
Medical Management 2,752 864 190 184 27 210 4,227
Marketing & Sales 885 228 216 222 118 212 1,881
Human Resources 912 290 170 65 48 119 1,604
Information Technology 376 65 34 53 23 22 573
Legal & Compliance 737 212 172 191 160 155 1,627
Education 556 34 10 4 4 461 1,069
Nursing 1,539 196 127 30 9 81 1,982
All Other 10,264 1,817 1,582 1,004 377 1,277 16,321
Total Executive 21,294 5,494 3,511 2,138 1,387 3,325 37,149
Managerial & Professional
Human Resources 4,177 1,034 660 420 168 689 7,148
Operations 40,289 9,485 5,139 6,540 1,113 4,529 67,095
Marketing and Sales 2,145 590 503 1,514 224 490 5,466
Finance 3,752 1,066 638 844 132 430 6,862
Information Technology 2,677 393 165 640 92 171 4,138
Practice Manager 1,071 992 177 37 14 92 2,383
Nurse Manager 2,810 376 111 86 21 55 3,459
Total Managerial & Professional 56,921 13,936 7,393 10,081 1,764 6,456 96,551
Clinical
NP/PA 3,700 5,082 278 105 9 132 9,306
Registered Nurse 32,028 2,229 941 559 39 551 36,347
Physician 10,452 13,950 766 195 24 306 25,693
Radiology Technicians 4,440 728 75 27 5 13 5,288
Nursing Assistant 2,518 1,413 213 95 13 54 4,306
Lab Technician 2,279 250 193 11   111 2,844
Pharmacist 4,645 501 460 308 13 114 6,041
OT/PT/SP 5,438 886 999 51 11 64 7,449
LVN/LPN 577 245 148 27 6 28 1,031
Surgical Technician 1,088 179 17 10   5 1,299
Behavioral Health 3,206 1,686 2,741 118 15 975 8,741
All Other Clinical 11,359 2,164 1,596 356 55 860 16,390
Total Clinical 81,730 29,313 8,427 1,862 190 3,213 124,735
Grand Total 159,945 48,743 19,331 14,081 3,341 12,994 258,435