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Personalized Medicine or Personalized Marketing?

First few Article Sentences

Adherence, the propensity of patients to take the drugs regularly and as prescribed, is a growing issue for the healthcare industry. The World Health Organization (WHO) indicates that that only about 50 percent of patients typically take their medicines as prescribed. This has implications for providers, insurers, and pharmaceutical companies alike. It affects patient outcomes. It affects costs—if patients don’t get better or keep their conditions at bay, they could end up in the hospital or with additional complications.

Bedford, Jim


West Monroe Partners

Marketing Analysis

March 6, 2013

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